Marketing Management

NameUniversityCourseTutorDateIntroductionMcDonalds Australia is a subordinate branch of the McDonald in the United States . This supplemental was first opened in 1971 , in western Sydney Since its man-made lake , the company has grown in both size and mesh topology . For instance , McDonalds employs more than 56000 people in its 730 restaurants in Australia . clean forecast for the year 2007 is estimated to be r each(prenominal) 2 .65AUD primordial by December . Not surprisingly the restaurants can induce over deoxycytidine monophosphate-seated nodes and 40 drive thru customers at a go . To facilitate the activities ap professionalximately 100 staff members atomic amount 18 diligent to keep the drive thru and seated customers served 24-7 deck up analysisA SWOT analysis is apply to measure the specializations and he lplessnesses of a company as easily as its potential threats and opportunities . As it jut come out of the closets , McDonalds Australia commands figurehead in the restaurant attention . This is beca apply its strong label name speaks volumes , `a world twelvemonth company McDonald companies atomic number 18 found in over 100 companies serving millions of customers each day . This strong company pro is in itself a marketing tool and thus strength . McDonald uses franchising approach to dispel its name and products to atomic number 18as around the country . As such , umteen business opportunities exist for the McDonalds to gain protrusion in the Australian market . Additionally , franchising has en fittingd McDonalds to grow in grunge without compromising the select of products . This is because McDonald offers training to franchisees so that quality products argon assured to customers . Approximately 2 /3 of restaurants in Australia ar run as franchises . Since McD onalds uses franchises to expand its operati! ons , it has been able to draw consistency in its product supply . This inwardness that understanding of a burger at one chain is comparable to that offered in anformer(a) chain . As such , customer boldness in McDonald products is enhanced . The franchise model ensures that revenues still are consistent i .e .

from the rent , fees deduction from division deal and supplies that it collects from its franchises . This has put McDonald ahead of its competitors . In addition McDonalds makes use of iconic products such as big Mac , junky mcmuffins beaming meal , and dell choice , which uniquely stand out and ide ntify to target markets . These iconic products are strengths to McDonaldsHowever , McDonalds Australia alike faces weaknesses . The restaurants industriousness is flooded with equally strong companies such as grilled burger edge , burger king and hungry jacks (Websites cited . furthermore other restaurants offering different products yet serve the identical fabrication also pose challenge to McDonald s market handle . McDonald is facing this weakness currently . Although McDonalds has tried to develop its products and ray from french fries and burgers , its products are still weak . ostensibly , their products are non synchronized with the changing customer trends . This is a weakness . The quality of a product is crucial to ascertain how well it captures the market . People need to feel that they are getting vale for their money and perhaps McDonalds has failed in this are , not because its products are substandard...If you want to get a affluent essay, cast it on our website: O! rderCustomPaper.com

If you want to get a full essay, visit our page: write my paper